I was contracted by an ad adgency to produce a catchy social media ad for Takiatry. I came up with this idea basically by accident, I was texting with a friend going through a divorce and he was sharing with me some horrific details he was dealing with and I texted him "are you alright?" After a pause, he texted I am fine...but I thought to myself how could anyone be fine when dealing with what he was...and the idea was born. I presented the idea to the adgency and they to the client and was greenlight for production. This is the Mograph build that was approved.